Copywriting Services   Financial Promotions Consultancy

John P Andrew has over 35 years of experience as a writer, during which time he has:

  • published over 20 books under various by-lines ranging from personal finance to Faberge, including the text for Gerald Hoberman's London;
  • contributed to all of the UK 'broadsheets' (ie The Daily Telegraph; The Guardian; The Times; The Independent; The Financial Times and The Scotsman);
  • featured in publications worldwide, including airline magazines;
  • developed a particular speciality in writing generically on personal finance;
  • written extensively on numismatics in numerous countries - (he is Consultant Editor of Coin News (UK) and the London correspondent for Coin World (US));
  • written copy for financial brochures;
  • won a personal financial journalist of the year award in 1996.


 

John P Andrew combines his writing experience with a thorough knowledge of the UK regulatory framework surrounding financial promotions. His objective is to make the non-compliant compliant in a way that does not detract from the marketing message. He provides a unique insight into promoting financial products and has:

  • over 30 years experience in banking;
  • for 25 years been responsible for ensuring HSBC's financial promotions are legal, decent, honest and truthful;
  • experience of the regulations relating to all aspects of the promotions of financial products: investments, general credit, mortgages, savings and general insurance;
  • a thorough knowledge of personal finance;
  • an understanding of the power of words as he is a writer in his own right.
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